Wicked Movie

Wicked Movie: Pink Clicks Good with Green
Strategic Lead – Campaign Storytelling & Narrative Strategy
💗💚 A colour story that became a cultural moment.

This wasn't just a campaign. It was a colour collision, a visual mic drop, and a bold declaration that pink and green just click — loudly, stylishly, and unexpectedly.

My Role:
As the brand force behind the campaign narrative, I led the storytelling from the inside out — from concept ignition to cross-channel execution. I shaped the tonal world, wrote the strategic and creative backbone, and ensured the idea pulsed with attitude, clarity, and scroll-stopping originality.

Campaign Idea:
"Pink Clicks Good with Green" flipped convention on its head. It turned a playful colour combo into a cinematic brand statement — one that invited audiences into a vibrant, feel-everything experience. This was bold branding for a bold audience.

Creative Highlights:
🎬 Hero film with music video energy, teaser-trailer pace, and viral ambition
📱 Built for TikTok, Instagram, and YouTube — designed to be replayed, reshared, remixed
🎯 Hook: the unlikely harmony of pink power and green values
🌀 Aesthetics: playful, high-gloss production meets cheeky, self-aware tone, and provocatively offbeat
🎤 Crafted with creator culture in mind — from scripting to social cutdowns

Strategic Wins:
Positioned the brand in a fresh, culture-forward light
Delivered global storytelling assets that empowered markets to localise with ease
Drove conversation, curiosity, and clicks through bold creative direction
Turned a single phrase into a repeatable, recognisable, and ownable line

Results:
25M+ views accross Instagram and YouTube
6.13%+ engagement rate across Instagram and Facebook
Positive sentiment and organic creator amplification
Strengthened brand visibility with a new creative tone of voice